hey, i'm chloe!

meet the founder

I’m an East coast girl who has always had an entrepreneurial spirit and an eye for design. After landing what I thought was my dream job right out of college, I quickly realized the corporate world simply wasn’t my thing. That’s when I was hit with the entrepreneur “bug” and started my first small business back in 2015. 

After nearly 7 years as the Founder and CEO of my successful online  e-commerce shop, I was blessed with my beautiful twin boys. Those boys changed my life in so many ways, and my priorities shifted. I no longer had the time (or desire) to spend every single day, night and weekend doing EVERYTHING it took to run a product shop. I needed to take a step back in order to spend my time doing what truly makes my soul SHINE. And that's what got me here! I feel so blessed to be able to help fellow entrepreneurs thrive through building beautiful websites that they can be proud of.